“I express hopelessness” - Takashi Murakami.
Could. Not. Love. You. More.
So creators of designer vinyl toys Friends With You are keeping everyone up on their doings via their site studio, including a poster sale and continuing their work for Tokyophile Gwen Stefani’s Harajuku Lover’s Fragrance - images of which you can see below - which is the namesake of Stefani’s lifestyle brand. The fragrances reference Stefani’s clothing label and are named Love, Angel, Music and Baby plus a minature Gwen featuring the tag line, “A fatal attraction to cuteness”. Now, eer, I dunno why- but this ad - which you can access at the site studio - just kind of leaves me a little flat. Like since learning about Superflat I’ve become a lot more critical of parodies of Japanese culture. (like I learned about it less than a week ago and now Im a full-on critic!) But the thing which bites the most is the decision to us a European model instead of a Japanese girl. Thus for me, it just smacks of ripperely offery of the culture it tries so hard to emulate. Anyhoo, head over to the site and see for yourself…
OK, I’ve just been informed that unless I post this Murakami video, it will be fossilized in internet terms so here you go! Just a little reminder (as if you needed one) of the collaboration that spawned a trillion copies; Murakami and Luis Vuitton. Now, my tardiness in posting is full of good intentions in that it was an investigation into the Superflat phenomenon which caused the actual delay. You see Superflat isn’t just some superkawwaii tag or label, its actually an entire theory, a postmodern artistic movement definitive of - in particular Japanese - consumerism, superficiality, pop culture as high art, the lack of tradition and in some arguments the world as a vast database. Alrighty? So yeah, been doing my homework y’all, and so enthralled with what I’ve discovered me thinks I’m may go into full length article mode on this one… See not only are we lovely to look at here at CLFmag, we’re about educating! So yeah, and then you can go impress all your friendlings with your new found knowledge on Japanese postmodernism if you can manage to steer any converstaion in that direction…