More info after the jump…
Supremebeing work with the artists they do, simply because they are mutual fans of each other. The artists are diverse because they are, and their tastes
and talents are often unexpected and brilliant. What do Goldie (Metalheadz) and Matt Helders (Arctic Monkeys) have in common? Both are hugely influential pioneers of their scenes, their music defining their generations and spawning entire sub- genres. As part of Arctic Monkeys, Matt’s was the first record ever to go #1 on downloads alone, single handedly reviving guitar music in the process. Goldie made ‘Inner City Pressure’ and that’s all there is to say about that.
Each collection directly relates to each artists styles and musical influences resulting in two very different and diverse collections. These limited collections include a selection of jackets, knitwear, polos and t’s, that should have their fans queuing round the block for a genuine article designed by their idol.
The Matt Helders sharp capsule collection was created by Matt and the Supremebeing team and comprises of 8 garments. Matt designed his own check fabric and colour palette with the team with the logo is based on his hand drawn sketches. His collection reflects his quirky laid back character and non-conformist attitude to the indie rock staple colour palette of black and black?
Goldie has imprinted his vision upon street culture for the past 2 decades. His range reflects the passion, flavour and griminess he’s famous for. Plus, Supremebeing get to have the Metalheadz logo on their stuff! The Goldie collection comprises of 7 garments in a nocturnal city colour palette of dark purples, blacks and touches of light.